customer acquisition

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By: DRIP     Published Date: Aug 23, 2019
When online sellers first set up shop, they’re laser-focused on spreading their brand far and wide in order to rip open the customer acquisition floodgates. After all, the goal for any ecommerce startup is to get as many eyes as possible off the competition and onto their brand. But once an online store has found its footing and settled into some steady traction, a new obstacle rears its head: The Repeat Purchase. The truth is, most of your customers will be one-and-done shoppers with your store. But what would happen if you could turn more first-timers into lifers?
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     DRIP
By: Darktrace     Published Date: Jun 21, 2019
Cyber security is today an unavoidable concern for law firms and the legal sector at large, which oversees disproportionately large volumes of sensitive data and which is therefore an attractive target for sophisticated threat actors. From confidential information about mergers and acquisitions to disclosures made under attorney-client privilege, today’s law firms are inundated with data that would be disastrous if leaked, both for the results of individual cases and for these firm’s long-term reputations. Indeed, this reputational damage diminishes the very trust upon which the legal profession is predicated, jeopardizing client relationships and hindering customer acquisition. Legal organizations lose 5% of their clients following a data breach, while significant or high-profile breaches can even prompt a firm’s eventual collapse, as was the case for Mossack Fonseca in the infamous Panama Papers breach. In today’s increasingly digital business world, even the most private legal docum
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     Darktrace
By: Ahead     Published Date: Jun 05, 2019
Digital Requires a New Level of Insight and Control Digital strategies have caused business executives to intensify their scrutiny of how technology affects bottom line performance. With a growing emphasis on differentiating the customer experience in highly competitive markets, these executives want to understand how their IT systems affect everything from brand perception to customer acquisition and loyalty. 3 | A Guide to Intelligent Operations Meanwhile, those same demanding business leaders lack appreciation and patience for the complexity of today’s digital technology environment. While applications and user experiences are simpler and more intuitive, the backend processing, application interdependencies, and underlying infrastructure are more complex than ever, even in light of the benefits of abstraction, virtualization, and cloud computing (see Figure 1.) While CIOs have long been expected to improve stability and uptime - and done a pretty good job of it - the stakes are much
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     Ahead
By: Group M_IBM Q2'19     Published Date: May 21, 2019
ODM is the evolution of business rules management. It provides a complete, easy-to-use system for automating day-today operational decisions and allows businesspeople and IT to collaborate on business rules by using an interface and a language that are comfortable and intuitive for both. ODM not only allows you to automate your business rules, but also it enables you to apply insights and analytics to operational decisions by bringing together data from different sources and looking at historical trends and patterns to determine the next best action. It ensures that you’re making the right decisions at the right time, when it can make a difference. What can this mean for your business? Adopting operational decision management can: • Improve customer centricity (acquisition and retention) by engaging individuals at the right time with the right offers
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     Group M_IBM Q2'19
By: Seismic     Published Date: May 14, 2019
"Sales leaders are constantly on the lookout for new ways to improve processes, motivate their teams, unlock efficiencies, and ultimately close more deals. Making that quest more difficult? There are a million ways to measure an organization’s overall achievement of those goals. To maximize revenue growth, 3 strategic imperatives are usually: ? Shortening the sales cycle ? Reducing the cost of customer acquisition ? Increasing the lifetime value of the customer Download the guide to learn the 12 major KPIs (key performance indicators) that sales teams should use to measure effectiveness and efficiency with the goal of driving sales success.
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     Seismic
By: MicroStrategy     Published Date: Apr 11, 2019
The MicroStrategy 2018 Global State of Enterprise Analytics Report, which surveyed 500 decision-makers from around the globe, reveals that leading organizations create a competitive edge through their use of data, with 63% experiencing improved efficiency and productivity, 57% realizing faster, more effective decision making, and 51% achieving better financial performance. Other top benefits include improved customer experiences, improved customer acquisition and retention, and the identification and creation of new revenue streams—all keys to digital transformation. What else did the 2018 report reveal? Read all the insights with both global and geo-specific views here. This infographic shares a few highlights from the new 44-page report which serves as a benchmarking resource for all data-driven organizations.
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     MicroStrategy
By: CheckMarx     Published Date: Apr 03, 2019
Dinosaurs are super cool. That’s an indisputable fact. There are some places though, where dinosaurs don’t belong, and one of those is in your fast-paced DevOps environment. Early on, in the days before DevOps and Continuous Integration, one of the original players in the AppSec space produced an early SAST tool, offering a wide variety of supported languages, and they quickly built name recognition and a large install base of customers. Yet, 15 years and two acquisitions later, that company has become a software dinosaur – a mere relic – maintaining a product that is too big, too slow, and too clunky to deliver the innovation needed to protect its customers in the 21st century.
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     CheckMarx
By: FICO EMEA     Published Date: Jan 25, 2019
Communications service providers (CSPs) have long recognized the potential of data analytics. Yet their early efforts to pull actionable intelligence from the oceans of data they have access to were largely unsuccessful. Many tried a 'big bang' approach to building a central repository without knowing what they wanted to do with the data in it. The arrival of artificial intelligence (AI) – its machine learning subset in particular – has changed their thinking and approach. For this Quick Insights report, we surveyed 64 professionals from CSPs around the world who are applying, leveraging and/ or planning to deploy advanced analytics in some capacity at various points across the customer lifecycle.
Tags : analytics, artificial intelligence, customer lifecycle, insights, telecom credit lifecycle, customer acquisition, optimisation
     FICO EMEA
By: FICO EMEA     Published Date: Jan 25, 2019
As telecom markets become more saturated and competitive, your customer decisions must become more precise. As regulatory oversight expands, they must be demonstrably fair to consumers and explainable to regulators. Across the credit lifecycle, these more targeted decisions should be aligned with regulatory requirements. Download the Product Sheet and help your company drive performance improvements by making predictably, consistently better decisions across your credit lifecycle.
Tags : analytics, artificial intelligence, customer lifecycle, insights, telecom credit lifecycle, customer acquisition, optimisation
     FICO EMEA
By: FICO EMEA     Published Date: Jan 25, 2019
A leading communication services company serving more than 50 million individual, business and government subscribers across the United States.
Tags : analytics, artificial intelligence, customer lifecycle, insights, telecom credit lifecycle, customer acquisition, optimisation
     FICO EMEA
By: MicroStrategy     Published Date: Jan 23, 2019
The MicroStrategy 2018 Global State of Enterprise Analytics Report, which surveyed 500 decision-makers from around the globe, reveals that leading organizations create a competitive edge through their use of data, with 63% experiencing improved efficiency and productivity, 57% realizing faster, more effective decision making, and 51% achieving better financial performance. Other top benefits include improved customer experiences, improved customer acquisition and retention, and the identification and creation of new revenue streams—all keys to digital transformation. What else did the 2018 report reveal? Read all the insights with both global and geo-specific views here. This infographic shares a few highlights from the new 44-page report which serves as a benchmarking resource for all data-driven organizations.
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     MicroStrategy
By: Bluecore     Published Date: Nov 13, 2018
DON’T LET ONE-TIME BUYERS BECOME ONLY-TIME BUYERS One-time buyers are retail gold: They present an incremental revenue stream and a chance to foster valuable new customer relationships. But while that first purchase is an achievement and the mark of a strong customer acquisition program, what comes after that first purchase is just as important. And for most retailers, it’s what comes after that presents the biggest problem.
Tags : retail marketing, marketing roi, customer retention
     Bluecore
By: Oracle     Published Date: Nov 07, 2018
Download this white paper for insight into the most common barriers that hinder businesses and the practical tips to break through and accelerate. • Customer Acquisition • Cash Flow Visibility • Tackling Regulations
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     Oracle
By: VMware     Published Date: Oct 02, 2018
Digital disruption is fundamentally changing IT. Today’s organizations are under more pressure than ever to innovate fast and offer a superior experience to every customer. In this white paper, we explore the advantages that a modernized data center can bring for IT organizations seeking to keep pace in a dynamic environment, and how a software-defined approach can help move them forward. Real-world examples showcase how VMware is enabling IT teams to develop future-proof strategies with a foundation that is ready for cloud environments as well as global expansion and customer acquisitions. Submit the form to read this latest whitepaper to discover the advantages and how you could develop a future-proof strategy with VMware.
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     VMware
By: Moxie     Published Date: Aug 08, 2018
Achieve your goals by successfully mapping common sources of customer struggle to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, a Large National Insurance provider decided to build a competitive advantage to: improve customer experience boost engagement escalate lead acquisition increase conversion across digital platforms By mapping struggle to engagements, digital channels are used to help customers select the right products, complete web forms, or become new customers.
Tags : customer, opportunities, engagement, planner, digital templates, insurance, financial services, banking
     Moxie
By: Rokt     Published Date: Jun 18, 2018
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making consumers considerably happier and more receptive than other online activities. This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer acquisition. It has been well documented that the thrill of making a purchase causes a rush1 of dopamine, resulting in a powerful sense of achievement that leaves consumers open to buy again. This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and e-commerce industry. Whether the objective is to acquire
Tags : transaction marketing, digital marketing, website monetization, consumer engagement, happy, moment, rokt
     Rokt
By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
     Adverity
By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
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     Adobe
By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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     Adobe
By: FICO     Published Date: Apr 07, 2018
High profile data breaches such as those at Equifax and MyFitnessPal have made everyone aware of cyber-risk. It is not only the cyber-risk that exists within your business you need to assess – do you understand the risk you inherit from the businesses you work with such as your: -Suppliers -Customers -Acquisitions and mergers For vital information about why you should assess the different types of organization you work with; and to learn how you can do this quickly and easily - Read our guide ‘Why Should You Understand the Cybersecurity Risk of the Businesses You Work with?’
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     FICO
By: Optimizely     Published Date: Apr 06, 2018
Welcome to the conversion best practices toolkit from Optimizely! You’re already one step closer to delivering meaningful digital experiences and turning prospects into customers. In an increasingly competitive landscape where customers demand more from their digital interactions with companies across a growing number of communication channels, customer acquisition can be a big challenge. In this toolkit, you’ll find a variety of resources aimed at helping you identify conversion optimization opportunities and acquire new customers with greater efficiency.
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     Optimizely
By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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     SundaySky
By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Wholly relevant and personalized customer service is no longer an optional preference, so much as an inevitable reality. Through the right data management technology, marketers can pave the way for their customers to reach the right ticket for their chosen journey, through the channels they prefer, in a way which means something to them in that particular moment. Airlines don’t have to make use of beacon technology and IoT to begin uplifting their outreach, but should choose a solution which is ready as soon as they are, to plug into, embrace and deliver actions with a shifting landscape of consumer touchpoints.
Tags : customer, marketers, technology, management
     INT_AstuteIT_ABM_DoubleTouch_BENELUX
By: Magento     Published Date: Feb 13, 2018
Commerce is permanently altering the way B2B businesses work- from customer acquisition to customer retention, and from order fulfillment to building a relationship with customers. From our experience of working with B2B companies across industries, we have curated a list of 11 most common obstacles to B2B eCommerce success, including: Thinking About eCommerce In Isolation Ignoring Customer Experience No Advanced Analytics Failure Maintain and Improve Systems
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     Magento
By: Moxie     Published Date: Feb 08, 2018
Achieve your goals by successfully mapping common sources of customer struggle to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, Crate and Barrel decided to build a competitive advantage to improve customer experience, engagement, and acquisition across mobile and desktop shoppers. By mapping struggle to engagements, digital channels are used to help shoppers select the right products, complete orders, or process payment transactions in a PCI-compliant environment.
Tags : customer, opportunities, engagement, planner, digital, templates
     Moxie
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