online marketing

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By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
Tags : organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping, acquia
     Acquia
By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Tags : commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
     Acquia
By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
Tags : acquireweb, search, online marketing, lead generation, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
     AcquireWeb
By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
Tags : customer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation
     Act-On
By: Act-On     Published Date: Aug 18, 2014
Your clients are doing more online marketing – and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed – and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
Tags : act-on, marketing, online, agency, automation
     Act-On
By: Act-On     Published Date: Jan 08, 2015
It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
Tags : act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Read our ebook, “8 Ways Marketing Automation Can Expand Your Search Marketing Practice,” to learn how to take advantage of the many similarities between search marketing and marketing automation to grow your agency.
Tags : marketing automation, search marketing, growth, online marketing
     Act-On
By: Act-On     Published Date: Jul 08, 2015
Our Email Idea Lab eBook gives you six ideas to take your email campaigns to the next level.
Tags : marketing, strategy, guide, online marketing, email marketing
     Act-On
By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
Tags : b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation, b2b marketing, marketing technology
     AdAgility
By: Adobe     Published Date: Mar 14, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
Tags : adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, chief marketing officers, cmo
     Adobe
By: Adobe     Published Date: Jun 29, 2012
Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With an increasing portion of marketing spend shifting to digital channels, it's more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
Tags : adobe, marketing, optimzation, digital marketing, digital, emerging marketing
     Adobe
By: Adobe     Published Date: Mar 11, 2013
In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers in the category and researched, analysed, and scored them.
Tags : online testing platforms, multichannel marketing, customer experience management, customer experience, digital marketing
     Adobe
By: Adobe     Published Date: Jun 06, 2013
If you’re a marketer who is not targeting content to visitors in a personalized way, you're falling behind your competitors. Organizations need to invest budget, resources, and talent to improve user experiences across channels to succeed in 2013. See how your company measures up to the more than 1,800 digital marketers that participated in the survey.
Tags : content marketing, digital marketing, online marketing, online marketers, adobe
     Adobe
By: Adobe     Published Date: Jun 06, 2013
The Forrester 2013 Mobile Trends for Marketers report breaks down the mobile trends for the year and gives marketers concrete ways to become more strategic with their mobile initiatives. Download the report for more information.
Tags : marketing trends, mobile marketing, online marketing, video marketing, content marketing, strategic marketing, adobe
     Adobe
By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
Tags : digital video, online video, digital video consumption, social media and video, tv content
     Adobe
By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
Tags : online video, online video marketing, digital marketing strategies, video marketing
     Adobe
By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
Tags : search, search marketing, mobile marketing, mobile marketing trends, mobility trends
     Adobe
By: Adobe     Published Date: Nov 07, 2013
SPAR Austria Information and Communication Services taps powerful content management and publishing capabilities in Adobe Experience Manager to enhance digital marketing strategies
Tags : adobe, spar, business services, integrated online experiences, spar austria, leading food retail, household consumer goods, multichannel marketing strategy, web content management, adobe experience manager, adobe marketing cloud, the cloud, ionteractive web experiences, creating engagement, store experience online, sap integration, product content management
     Adobe
By: Adobe     Published Date: Apr 17, 2014
Online video continues to be one of the hottest opportunities for marketing—if you know exactly where to focus your efforts. Our U.S. Digital Video Benchmark can help. Download it now to learn about the rise of video streaming on smartphones, the explosion of TV Everywhere, and the opportunities you should seize in 2014.
Tags : adobe, marketing, online marketing, online video marketing, online video, digital marketing, smartphone, video streaming
     Adobe
By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
Tags : adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing, online advertising, internet marketing, media mix, forecasting, social engagement
     Adobe
By: Adobe     Published Date: Oct 30, 2014
The Best of the Best Benchmark report compares the overall average versus websites in the top 20% on 6 key performance indicators across six regions — United Kingdom, France, Germany, BeNeLux, Nordics and United States.
Tags : measuring your online presence, best of the best benchmark report, evaluating marketing techniques, increasing marketing trending
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
     Adobe
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