video advertising

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By: Salesforce Commerce Cloud     Published Date: Jul 12, 2016
96% of millennials say they still like to visit actual shops. They are also influenced more by online videos than TV advertising, and still rely on “official” reviews found in newspapers, magazines and online publications. If you want to be successful in this rapidly changing market, you need to attract millennials. Download this free research paper to find out how to attract millennials and adapt your methods to include them.
Tags : demandware, social, millennials, impressions, social media, social influence
     Salesforce Commerce Cloud
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : real time bidding, equinix case study, digital video advertising, brightroll case study
     Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : ad-ix ecosystem, video advertising, equinix
     Equinix
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : real time bidding, equinix case study, digital video advertising, brightroll case study
     Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventor
Tags : ad-ix ecosystem, video advertising, equinix
     Equinix
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : real time bidding, equinix case study, digital video advertising, brightroll case study
     Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : ad-ix ecosystem, video advertising, equinix
     Equinix
By: IBM     Published Date: Mar 20, 2017
"Finding the right monetization model doesn’t have to be difficult... if you have the right provider. Identifying the right provider now is critical for your monetization strategy, even if it changes over time. Download this exclusive brochure from IBM Cloud Video’s OTT Success Series to learn: -The importance of planning for multiple billing and payment options across multiple international markets and currencies -The critical behind-the-scenes role of asset markup for dynamic advertising insertion -How to understand (and fulfill) metadata demands that differ by distribution avenue"
Tags : ott, ibm, cloud, dynamic advertising insertion, billing, payment, metadata demands, monetization
     IBM
By: IBM     Published Date: Apr 10, 2017
"Finding the right monetization model doesn’t have to be difficult... if you have the right provider. Identifying the right provider now is critical for your monetization strategy, even if it changes over time. Download this exclusive brochure from IBM Cloud Video’s OTT Success Series to learn: -The importance of planning for multiple billing and payment options across multiple international markets and currencies -The critical behind-the-scenes role of asset markup for dynamic advertising insertion -How to understand (and fulfill) metadata demands that differ by distribution avenue"
Tags : ibm cloud video, monetization model, billing, payment, metadata demands, distribution avenues, advertising
     IBM
By: SundaySky     Published Date: Mar 06, 2018
A Fortune 500 home improvement retailer turned to personalized video advertising in support of its companywide commitment to drive online transactions and revenue. By combining personalization with the alreadyengaging video medium, the top 10 Internet retailer aimed to provide a captivating ad experience that would differentiate the brand in a fiercely competitive market and drive online sales. The brand had already committed to engaging consumers on a 1-to-1 basis across all channels, and as such, partnered with SundaySky to extend this approach to its video advertising.
Tags : 
     SundaySky
By: SundaySky     Published Date: Mar 06, 2018
Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.
Tags : 
     SundaySky
By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
Tags : 
     SundaySky
By: MEDIAmobz     Published Date: Apr 07, 2014
Are you product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in our product launch plans.
Tags : mediamobz, marketing, product launch, promotion, mobile marketing, video, advertising, ad spending, growth rate, online video
     MEDIAmobz
By: Turn     Published Date: Mar 09, 2016
Read this eBook to find out how you can effectively build viewability into a digital campaign strategy.
Tags : programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
     Turn
By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
Tags : programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
     Turn
By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
Tags : video advertising, video ads, digital advertising, online advertising, brand advertising
     Oath
By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
Tags : acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing, iab, jw player, local business marketing, local tv, local video marketing, long tail tv, online video ad, ova, pre roll, real estate marketing, restaurant marketing, spot tv
     VIDEOHUB
By: BrightCove     Published Date: Nov 18, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
Tags : online video ads, brightcove, revenue for online video, ad format for online video
     BrightCove
By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
Tags : brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics
     BrightCove
By: Mirror Image Internet     Published Date: Jun 07, 2012
This white paper discusses 5 sure-fire ways you can make your advertising technologies perform better to deliver significant business value.
Tags : advertising, ad ops, ad tech, display advertising, online advertising, targeting, data, mobile advertising, dsp, rtb, ad networks, ad exchanges, iab, banner ads, clickthrough, pixel, pixel tracking, mobile device detection, video advertising, interactive advertising
     Mirror Image Internet
By: Limelight Networks     Published Date: Jul 31, 2012
There are a wide variety of video platforms available, each offering a plethora of features. How do you decide which features you need and the features you don't need? In this paper you will receive ten tips and suggestions on how to make the correct choice for all of your online video platform needs.
Tags : online, video, publishing, video, platform, content, management, media, player, multi-channel, design, visual, advertising, analytics, scalable, channel, content, syndication
     Limelight Networks
By: RMG Networks     Published Date: May 08, 2014
In this guide, we look at how digital video continues to inform and transform OOH, giving media planners and buyers and their clients an offering that gets more attractive by the day.
Tags : rmg networks, digital video advertising, ooh, media planners, media buyers, television, web, out of home viewing
     RMG Networks
By: Flimp Media     Published Date: Jan 21, 2010
This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.
Tags : flimp, b2b, idc, intelligent digital collateral, digital sales, analytics, rich media, social media, online video
     Flimp Media
By: Catalyst SF     Published Date: Feb 29, 2008
This white paper has been written for executives at media publishing and content companies interested in learning about the exploding “non-streamed” or portable video market and finding out about best practices for driving revenue through advertising in this medium.
Tags : downloadable video, downloadable media, video, catalyst, catalyst sf
     Catalyst SF
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