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By: VMware     Published Date: May 20, 2011
The report highlights the key considerations associated with simplifying application deployments through application virtualization and automating desktop provisioning and management through desktop virtualization.
Tags : vmware, desktop virtualization, operating system, migration, forrester consulting, automation
     VMware
By: Adobe     Published Date: Jan 27, 2014
Tools and Technology: The Social Marketing Playbook
Tags : social media, social media marketing, social technology, social reach, social vendors
     Adobe
By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, thereís a great risk that your app wonít stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
Tags : forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion
     Adobe
By: Adobe     Published Date: Apr 30, 2014
Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
Tags : adobe, abode media optimizer, social intelligence, facebook, twitter, social media marketing, marketing, consumer engagement
     Adobe
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
Tags : trends in integrated marketing, quarterly digital intelligence
     Adobe
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
Tags : trends in integrated marketing, quarterly digital intelligence
     Adobe
By: Adobe     Published Date: Aug 05, 2014
In this paper, we explore the challenges of quantifying social marketingís financial and nonfinancial ROI and how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
Tags : roi, investment, sales, social media, social marketing, financial, non-financial, campaigns
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing
     Adobe
By: Adobe     Published Date: Feb 09, 2016
This yearís Digital Trends report Ė part of the Quarterly Digital Intelligence Briefing series that Econsultancy publishes in partnership with Adobe Ė tells the customer experience story.
Tags : digital trends, customer experience, adobe, mobility, customer experience, social media, customer engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
Tags : multichannel campaign management, campaign management, mccm, digital marketing
     Adobe
By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
Tags : cross channel, campaign management, campaign management tools
     Adobe
By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
Tags : cross channel, campaign management, campaign management tools
     Adobe
By: join.me     Published Date: Jul 10, 2015
This e-book examines the five practices that you can implement today to ensure meeting or exceeding your sales goals in 2015.
Tags : optimize sales revenue, how to exceed your sales goals, virtual sales, virtual selling, sales processes, social selling, sales revenues
     join.me
By: Socialbakers     Published Date: Jan 20, 2015
The Marketer's Guide to Social Media Tools takes you through the main types of social media tools, explaining each along with their key benefits and main features, but primarily showing you the value they can bring to your business.
Tags : social media tools, types of social media tools, brand's social media presence, benefits of using social media tools
     Socialbakers
By: Socialbakers     Published Date: Jan 20, 2015
Managing a large Facebook Page (500,000+ Fans) comes with a unique set of challenges. While itís great to have a large audience - it provides fantastic opportunities to generate high ROI from social - an audience of such scale comes with equally fantastic challenges. You need to be prepared in order to succeed.
Tags : how to manage large facebook pages, facebook pages with a large audience, challenges of large facebook pages, optimize facebook content, tips for managing large facebook pages, large facebook pages
     Socialbakers
By: Socialbakers     Published Date: Jan 26, 2015
Social Media has evolved rapidly. Now it is the time to objectively evaluate how social media marketing contributes to your overall marketing strategy - where does social sit? What are your goals on social? - and the bottom line. The best way to successfully communicate and advocate for your social media strategy is through data. The numbers donít lie. You need to be able to show performance for the right KPIs and benchmark against your competition and industry.
Tags : social media kpis, social media strategy
     Socialbakers
By: Socialbakers     Published Date: Jan 26, 2015
In this exclusive report, youíll find out how to use deep social media data to pursue new clients, perfect your data-driven pitches, and master the results with custom, easy-to-read reporting. Itís a data world, and agencies need to bring the best insights on the market to win new clients and keep existing business. This guide will get you started.
Tags : benefits of using social media data
     Socialbakers
By: Socialbakers     Published Date: Feb 11, 2015
In this exclusive Socialbakers report, we look at how media companies can use competitive analytics and better content optimization strategies to drive interactions and site visits - crucial metrics for anyone involved in audience growth and development in the industry.
Tags : social media for media companies, reach and engagement, media performance
     Socialbakers
By: Socialbakers     Published Date: Mar 27, 2015
Social has the power to help your clients achieve larger marketing and business goals. But only 5% of brands use social to itís fullest potential - do your clients and prospects? In this study we discuss social trends agency reps just have to know to stay ahead and ways you can leverage social to pitch prospects and preserve accounts.
Tags : the key agency success, social trends, social, social media, agencies, importance and content, social media marketing trends, social data
     Socialbakers
By: Socialbakers     Published Date: Jul 22, 2015
In this exclusive Socialbakers report, we look at how National Geographic uses competitive analytics and content optimization strategies to keep up with audiences and remain one of the most engaging social brands in the world.
Tags : social media, social media best practices, content optimization, engagement, social media engagement, social, social brands, social metrics
     Socialbakers
By: Socialbakers     Published Date: Jul 22, 2015
n our report on the most-Socially Devoted brands in the Fashion industry, you can find out which practices to adopt to help turn your fashion brand into a powerhouse.
Tags : social customer care, social media, social, engagement, social media engagement, social media marketing, customer care, best practices
     Socialbakers
By: Socialbakers     Published Date: Jul 22, 2015
See how you can get value out of social customer care as well by reading our report on best practices for Electronics brands
Tags : social customer care, social media, social, engagement, social media engagement, social media marketing, customer care, best practices
     Socialbakers
By: Socialbakers     Published Date: Jul 22, 2015
This report explores how the best pet food marketers have made targeted gains in Fan growth, engagement, and post efficiency.
Tags : social media, social, brand, social metrics, optimise content, engagement, social media engagement, content
     Socialbakers
By: Socialbakers     Published Date: Jul 22, 2015
In this report, we dive deep into the unique baby food marketing environment to find how the best social marketers at baby food brands build communities, engage new and existing audiences, and optimize their paid strategy.
Tags : social media, social, social marketers, engagement, get value from social marketing
     Socialbakers
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