The Pro's and Con's of Frequency for online retailers. There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?

As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.

eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.

Reggie Brady shares some of her favorite e-mails and explain why they're tops in her book. As you read them, think about how you might incorporate these tactics in your own e-mail programs.

It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.

This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.

Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?

The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!

Register to speak with a professional SEO consultant about improving your site's search engine visibility. A consultant will follow-up to schedule your free, no-obligation consultation.

Register to speak with a professional SEO consultant about improving your site's search engine visibility. A consultant will follow-up to schedule your free, no-obligation consultation.

This guide was written to help enterprise marketing executives understand what it takes to implement a sustainable SEO strategy amidst an ever-changing search landscape – and how to pick the right partner to lead them to success.

How can you help your hotel achieve its potential? Search engines are built for one reason - to show the people who use them the content they want to see. They are not there for businesses to show off their websites. They look for pages which aren’t just relevant, but which engage with people and are active with their users. This is where you come in.

In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.

Download our free SEO ebook for best practice advice to ensure your reviews drive traffic to your site.

Download this eBook to learn how to optimize enterprise search and increase search relevancy using content, context, and the crowd to build better search applications.

Online search functionality should feel seamless. Type what you’re looking for, and watch it appear instantly—like magic. No stumbling through category hierarchies or landing pages; just fast, accurate, search results pointing you to exactly what you want. Unfortunately, ecommerce search isn’t quite there yet. Download this eBook to learn 12 must-have query types to optimize your organization's eCommerce search.

Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.

Having reviews is essential, but it’s only the first step Today, the winners in business are not always the ones with the lowest prices or the biggest range of products. In fact, the winners are not even always the biggest brands. The winners are trusted companies who offer an exceptional customer experience again and again. Simply, the winners are those who are listening to their customers. We all know we need reviews on our website, we know visitors to our website want to see reviews to help them make their buying decision. But that is just the beginning. Recognize the full potential that reviews have and you’ll see an improvement in the performance of all your marketing activity.

Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue?

Harnessing the combined power of online video, mobile technologies and social media will be crucial to the marketer's success in an increasingly media-rich world.

Having trouble driving registrations to your live webinar? Maybe it's time for a change. This report explores picking the right webinar strategy for your goals, webinar best practices and technology integration.

Running low on content for your next campaign? Learn how leading marketers are repurposing existing content and delivering it in a creative, targeted and measurable format that fuels successful lead generation—while also saving time and money.

Different finance departments want different financial solutions. Some may simply require financial reporting while, at the other end of the spectrum, some will want a comprehensive performance management solution. This paper compares different approaches to these choices that are available for the JD Edwards EnterpriseOne and World Enterprise Resource Planning (ERP) environments. The offerings in this space range from simple reporting tools to complete, integrated solutions. While noting the value that targeted toolsets provide, a survey of the available offerings suggests that most organisations are better served by implementing a holistic, integrated approach rather than a hybrid, multivendor approach.

In 2017, review sources proliferated, consumers became more savvy about the validity of online reviews, and the position of Chief Experience Officer started to gain traction among locationbased organizations. ORM and SEO became increasingly intertwined as Google refined its search algorithms with a strong emphasis on reviews and star ratings.

The past year ushered in some big changes for Online Reputation Management (ORM) — and the practice has become indispensable for any location-based enterprise. In 2017, review sources proliferated, consumers became more savvy about the validity of online reviews, and the position of Chief Experience Officer started to gain traction among locationbased organizations. ORM and SEO became increasingly intertwined as Google refined its search algorithms with a strong emphasis on reviews and star ratings. This year, expect to see these four trends move to the forefront: 1) Google will extend its dominance in online review volume and consumer exposure, eclipsing all other specialty sites. 2) SEO will be reinvented as user-generated reviews weigh more heavily in search rankings. 3) The voice of the customer will no longer be siloed across disconnected categories. 4) Consumer feedback from reviews and social media will drive operational improvements.