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By: Trend Micro     Published Date: Oct 12, 2012
The security software you choose for virtual environments will have a significant impact on your organization's return on investment.
Tags : information technology, security, software, trend micro
     Trend Micro
By: SPSS     Published Date: Jun 30, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
Tags : spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics, data management, enterprise applications, roi, return on investment, predictive analytics, decision-making, data resources, enterprise feedback management, efm, customer experience, customer-facing personnel
     SPSS
By: SPSS, Inc.     Published Date: Mar 31, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
Tags : spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics, data management, enterprise applications, roi, return on investment, predictive analytics, decision-making, data resources, enterprise feedback management, efm, customer experience, customer-facing personnel
     SPSS, Inc.
By: Eyeblaster, Inc.     Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
Tags : eyeblaster, click-thru rate, conversion rate, format type, conversion rate, rich media, data capture, ctr, automatic optimization, conversion metric, behavioral sequencing, optimization, roi, post-click, post-impression, see-click-convert, see-delay-convert, recall, in-banner, e-commerce
     Eyeblaster, Inc.
By: Clickable, Inc.     Published Date: Jun 22, 2009
Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth will be led primarily by advertising service providers that adopt scalable technology infrastructure and recalibrate their economics to allocate more customer investment to search media spend.
Tags : search marketing, clickable, search, seo, search engine, advertising, infrastructure, media spending, investment, borrell, growth, smb, sem, offline, online advertising, churn, roi, return on investment, crm, threshold
     Clickable, Inc.
By: Hosting.com     Published Date: Jan 21, 2011
This white paper demonstrates how companies that have moved their SQL databases to the cloud have overcome past performance and security concerns to increase operational efficiency, improve availability and scalability, reduce costs, gain a faster-time to-market, and achieve a better return on investment.
Tags : hosting.com, sql database, cloud computing, virtualization, data-intensive application, performance, security
     Hosting.com
By: SugarCRM     Published Date: Dec 05, 2013
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
     SugarCRM
By: SugarCRM     Published Date: Jan 27, 2014
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the three leading midmarket CRM solutions.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
     SugarCRM
By: Brainshark     Published Date: Nov 13, 2013
Learn how well your sales content is driving sales performance and identify steps to maximize the return on your content investment in the report by sales strategy expert Stephen Diorio.
Tags : sales content, content creation, sales enablement, sales performance
     Brainshark
By: Business Software     Published Date: Apr 04, 2013
With the advent of a new globally-based economy, process manufacturers face significant challenges. Rapidly shifting markets, more empowered buyers, increasing regulation, commodity volatility, and margin pressures, and the effects of a credit crunch bring a “new normal” of constant volatility, variability, and variety to today’s landscape. In order to survive, process manufacturers need to become far more flexible, risk aware, and responsive to generate healthy revenues and profits. But above all else, they need to understand the importance of finding the right software application to drive maximum return on their investment. Business-Software.com profiles the leading process manufacturing software vendors in this white paper, download it now!
Tags : top 15 process, manufacturing, software vendors revealed, business-software.com, rapidly shifting markets, increasing regulation commodity
     Business Software
By: IBM     Published Date: Aug 21, 2013
Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. Siloed systems and teams limit marketers’ ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.
Tags : enterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization
     IBM
By: Polycom     Published Date: Dec 18, 2014
While corporate training and education programs may seem to some like standard internal HR functions, their impact is vast. These programs not only support employee growth and career development, which improves satisfaction and retention; they also provide new product knowledge, upgrade skills and ultimately improve corporate productivity. With that said, like any other cost center, corporate training departments are facing increasing pressure from above to provide higher, more measurable returns on investment and “do more with less” in the form of shrinking training and travel budgets. They are also being asked to minimize the time employees spend undergoing training, to increase productivity. To achieve this, trainers are embracing new forms of learning to deliver training and development. This paper discusses the 5 benefits of Video Collaboration in Corporate Training.
Tags : benefits of video, polycom, video on demand, video collaboration
     Polycom
By: Riverbed     Published Date: Sep 05, 2014
Storing data in the cloud using a Whitewater™ cloud storage gateway from Riverbed Technology overcomes what is becoming a serious challenge for IT departments: how to manage the vast, and ever-growing, amount of data that must be protected. Whitewater eliminates concerns about data security, data transmission speeds over the Internet, and data availability, while providing great flexibility and a favorable return on investment. Moving data to the cloud replaces the high costs of tape and disk storage systems with a pay-as-you-go cloud storage tier. This paper makes the business case for cloud storage, outlining where capital and operational costs can be eliminated or avoided by using the cloud for backup and archive storage.
Tags : data storage, cloud, it departments, security, transmission speeds
     Riverbed
By: VMware AirWatch     Published Date: Mar 02, 2017
The VMware 2016 State of the Digital Workspace Report was performed in July 2016 and is a study that examined digital workspace adoption among global organizations across industries. Data represents a survey of 1,263 business decision makers (BDMs) and IT influencers to examine the worldwide progress in transitioning from the client-server era to the mobile-cloud era. Respondents acknowledged that game-changing IT relies on organizations adopting a digital workspace that includes security and identify management as vital components. With realistic prospects of achieving astounding return on investment (ROI), even businesses that cited obstacles to adoption may want to consider taking another look at business mobility initiatives.
Tags : 
     VMware AirWatch
By: Microsoft Office 365     Published Date: Jan 21, 2016
Learn how much money your business can save. In an objective study commissioned by Microsoft, Forrester Consulting investigated the Total Economic Impact™ for small to medium sized businesses, with 1 to 250 employees, using Office 365. The study revealed a sizeable return on investment. One business founder had this to say, “The productivity gain is the main thing for me with Office 365. It’s allowed everybody to be more productive, and if there is any element of downtime on hardware, it’s just a case of moving into another location, whether it’d be the next desk, office, or Starbucks.” Discover these findings and more when you download the free report: • Improved Business Continuity. How enhanced business continuity lead to an avoidance in lost billable hours of $15,000 annually. • Increased mobile worker productivity. How an investment in mobility saved45 hours per year per worker. • Lowered Security, Risk, and Compliance Costs. How an organization went from 15 data breaches per year
Tags : 
     Microsoft Office 365
By: VMware     Published Date: Feb 24, 2017
As organizations explore Windows 10, IT departments are being tasked to show the potential return on investment they could realize with enterprise mobility management (EMM) solutions for Windows 10 coupled with other productivity and collaboration solutions. VMware commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to uncover the advantages of this approach. Read the full story to see how one global airline benefited from their implementation of VMware AirWatch®.
Tags : 
     VMware
By: IBM     Published Date: Oct 22, 2013
The Forrester Total Economic Impact Study on Service Virtualization measures the return on investment and business impact of service virtualization and automated integration testing.
Tags : ibm, economic impact, rational service virtualization, test automation solutions, tei framework, tei methodology, sandhata technologies, on-time delivery, improve quality, improve productivity, roi
     IBM
By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
Tags : access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
     Marketo
By: Marketo     Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. Download this ebook to learn all the essentials of A/B testing, including: The definition of A/B testing Why A/B testing is important The A/B testing process A/B testing and marketin
Tags : 
     Marketo
By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
Tags : 
     Marketo
By: Marketo     Published Date: Mar 20, 2018
With nearly 60% of marketers working in teams of only one to five people, it's no wonder that small marketing teams are often tasked with doing more, but with fewer resources. But even with these challenges, small marketing teams can make the best of their situation by utilizing their strengths of agility, creativity, and adaptability, and by focusing on the efforts that give them the best return on investment. However, even with this sound plan, it's not always a smooth ride to success. As a full, comprehensive solution, small marketing teams should look to automate their processes through the use of a marketing automation platform. This strategy can effectively help to conquer small team woes and drive success, making the team appear not so small after all. Download this ebook to learn how marketing automation can empower small teams to function at their peak, including: The challenges and advantages of a small team 5 ways that a marketing automation solution can help small teams
Tags : 
     Marketo
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