nurturing

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By: Marketo     Published Date: Jul 30, 2013
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm
     Marketo
By: Marketo     Published Date: Jul 30, 2013
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
Tags : lead nurturing, b2b marketers, demand generation, b2b buying, b2b marketing
     Marketo
By: TailoredMail     Published Date: Feb 27, 2009
In these trying times, no greater low-hanging-fruit opportunity exists than implementing a successful lead-nurturing program. But, creating one requires careful thought and planning – which this paper outlines. What are some key steps your organization should take to building a successful program? What marketing-platform capabilities should you consider to help you get the results you want? Get the answers today!
Tags : tailoredmail, lead nurturing, marketing imperative, lead generation, lead qualification, qualified leads, lead-lifecycle automation, content-mapping, sales cycle
     TailoredMail
By: MailerMailer     Published Date: Sep 28, 2011
This guide shows you how to leverage content marketing to position your firm as top-of-mind trusted source. Result: more qualified leads, more sales.
Tags : content marketing, lead generation, lead nurturing, email marketing
     MailerMailer
By: Ifbyphone, Inc.     Published Date: Jan 16, 2013
For many B2B marketers, IVR (interactive voice response) is now an integral piece of their campaigns. How are they using inbound and outbound IVR to generate and qualify phone leads? Would IVR help your lead gen efforts? Find out in this white paper.
Tags : ivr, interactive voice response, b2b marketing, lead generation, lead scoring, lead qualifying, lead nurturing, scoring phone leads, inbound ivr, outbound ivr, sales calls, marketing automation, customer calls, voice broadcasts
     Ifbyphone, Inc.
By: Epicor     Published Date: Sep 20, 2018
Does your current software give your business the visibility and flexibility you need to be responsive and competitive, or is outdated software negatively impacting business growth and excellent service? The retail world is becoming more complex. eCommerce has grown in the U.S.—from $42 billion to $236 billion in the last decade*—and lifestyle shopping is raising customer expectations. Having the right retail management software solution—one that can keep up with your business needs and the increasing pace of technology—is critical. Given the recent advancements in technology—and higher customer expectations—perhaps it’s time to ask if your retail management software is up to the task of nurturing and managing your growth over the coming decade. Epicor has been a part of successful retail businesses for years. Here are some risks you may face from using outdated software: 1. Excessive labor costs and hiring gaps 2. Operational inefficiencies 3. Insufficient data and insights 4. Dimi
Tags : retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas, advantages of retail store software
     Epicor
By: Epicor     Published Date: Sep 20, 2018
Does your current software give your business the visibility and flexibility you need to be responsive and competitive, or is outdated software negatively impacting business growth and excellent service? The retail world is becoming more complex. eCommerce has grown in the U.S.—from $42 billion to $236 billion in the last decade*—and lifestyle shopping is raising customer expectations. Having the right retail management software solution—one that can keep up with your business needs and the increasing pace of technology—is critical. Given the recent advancements in technology—and higher customer expectations—perhaps it’s time to ask if your retail management software is up to the task of nurturing and managing your growth over the coming decade. Epicor has been a part of successful retail businesses for years. Here are some risks you may face from using outdated software: 1. Excessive labor costs and hiring gaps 2. Operational inefficiencies 3. Insufficient data and insights 4. Dimi
Tags : retail store software, retail sales software, retail saas, business retail software, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas
     Epicor
By: Dun & Bradstreet     Published Date: Feb 03, 2016
Better customer data management increases marketing ROI.” Easy to say, but not so easy to prove. This whitepaper provides everything you need to build a business case for customer data management, including: What organizational data maturity is and how it benefits the business Actual performance outcomes of data-mature organizations Data maturity’s quantifiable impact on targeting, nurturing and close
Tags : 
     Dun & Bradstreet
By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
     Aberdeen Group
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