Application programming interfaces, or APIs, are the way software talks to other software—so by definition, they’re a technology that connects systems. Many enterprise leaders think of them primarily in these terms. For example, 57 percent of respondents to Google’s enterprise digital maturity assessment tool, Apigee Compass, characterize APIs as systems integration technology.

A view into maturity levels of UK and German companies in their efforts to digitalize their ecosystem.

To meet the challenges of intense competition and increasing customer demands, companies must tightly align their IT service management with business issues and priorities. This paper outlines the maturity steps involved in the progression towards proactive Business Service Management (BSM) and explains how ASG's metaCMDB helps secure its seamless adoption.

This whitepaper provides background on cloud contact centers, their advantages and the essential considerations for selecting a vendor. It describes: - Trends surrounding the adoption of cloud contact center technology; - The advantages of selecting a cloud contact center solution; - Key factors to review when selecting a vendor and contact center platform; - Recommendations and a maturity model that businesses can use to develop a cloud contact center roadmap.

Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.

As damaging breaches continue to occur, more organizations are considering endpoint detection and response (EDR) solutions to address the incidents that aren't being handled adequately by their existing defenses. However, EDR solutions come in a wide variety of implementations and can vary significantly in scope and efficacy — choosing the best solution can be challenging. This white paper, “Endpoint Detection and Response: Automatic Protection Against Advanced Threats,” explains the importance of EDR, and describes how various approaches to EDR differ, providing guidance that can help you choose the product that's right for your organization. Read this white paper to learn: What makes EDR such a valuable addition to an organization's security arsenal and why finding the right approach is critical How the “EDR maturity model” can help you accurately evaluate vendor claims and choose the solution that best fits your organization’s needs How the CrowdStrike® EDR solution empowers organ

The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation

Welcome to the 2017 Digital Marketing Study. Between March and April 2017, we reached out to 1,165 digital marketers in enterprise companies in the United States, Canada, the United Kingdom, France, and Germany, with an average company size of more than 7,000 employees. We’ve also gathered information and insights from leaders in several industries regarding their specific challenges, priorities, and tactics. In this report, we use this data to help companies at all levels of maturity successfully transform into an experience business. We hope you find it valuable.

See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences. WHY SHOULD THE TARGET AUDIENCE CARE? Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.

Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.

Charting a course to becoming best-in-class

Understanding the four stages of supply chain maturity

Applications underpin today’s cloud and digital transformation initiatives. As a result, it’s imperative for modern IT organizations to implement a holistic, expert approach to managing applications for maximum performance and optimal business execution. Read this insights paper from ESG and Riverbed to discover: How performance management expertise drives critical business outcomes. Why mature organizations are better equipped to embrace DevOps and other modern IT practices. What tools, factors, and behaviors correlate to expert performance management practices.

"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"

"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"

"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"

"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"

"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"

"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"

"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"

"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"

"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"

The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.

The US healthcare industry has historically lagged behind others in the maturity of security capabilities, only recently catching up on data security and privacy in response to HIPAA. But there is a wide range of other mounting risks unique to healthcare that S&R pros in healthcare can’t ignore — greater regulatory pressure, increasing targeted attacks, the frightening uncertainty of IoT security, and global economic pressures. This report outlines the most important security capabilities for security leaders in this sector to implement in the face of these challenges.

A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.