marketing

Results 1 - 25 of 3593Sort Results By: Published Date | Title | Company Name
By: Dell and Intel®     Published Date: Aug 24, 2015
Business need: Merkle needed a scalable, cost-effective way to capture and analyze large amounts of structured and unstructured consumer data for use in developing better marketing campaigns for clients. Solution: The company deployed a Dell and HadoopTM cluster based on Dell and Intel® technologies to support a new big data insight solution that gives clients a unified view of customer data. Benefits: [bullets for the below points] • Partnership with Dell and Intel® leads to new big data solution • Cluster supports the Foundational Marketing Platform, a new data insight solution • Merkle can find patterns in big data and create analytical models that anticipate consumer behavior • Organization cuts costs by 60 percent and boosts processing speeds by 10 times • Solution provides scalability and enables innovation
Tags : 
     Dell and Intel®
By: Here Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : location data, ad tech, location targeting
     Here Technologies
By: Here Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
Tags : location data, ad tech, location targeting
     Here Technologies
By: Evariant     Published Date: Nov 08, 2018
Smarter growth for healthcare providers requires a strong patient acquisition engine that can demonstrate ROI. By focusing on the financial impact of marketing efforts, healthcare marketers demonstrates why these efforts warrant further investment. This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.
Tags : healthcare marketing, marketing roi, patient acquisition, marketing measurement
     Evariant
By: Evariant     Published Date: Nov 08, 2018
Healthcare CRM allow marketers to implement precision marketing techniques to target patients most likely to need a service, align to and improve the patient journey, and engage patients to drive loyalty and retention. Every hospital and healthcare system benefits from a correctly implemented CRM solution as it helps organizations build engaged and loyal audiences. Download this guide to learn to improve your marketing engine through the use of a healthcare CRM.
Tags : healthcare crm, patient acquisition, precision marketing, healthcare consumer data
     Evariant
By: Bluecore     Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
Tags : bluecore, retail, email, report, ecommerce, marketing
     Bluecore
By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive • Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day • Traffic and sales analysis for better staff allocation and marketing-event planning • Store heatmap analysis for more precise merchandise placement and product promotion
Tags : 
     Intel
By: SEMrush     Published Date: Nov 30, 2018
The end of 2017 provides an opportunity to identify strong and weak points of your current activities as well as determine necessary changes in the strategy of your online store. The increasingly competitive world of e-commerce challenges companies and makes them adjust their marketing strategy to an ever changing market. So how does your online business compare with other businesses in your industry?
Tags : seo, semrush, e-commerce, market analysis, strategy
     SEMrush
By: Uberall     Published Date: Oct 08, 2018
One of the great advantages of the digital age is the vast amount of information and opinions that consumers are exposed to when making a buying decision. This gives enormous exposure to businesses, whether in a positive or negative way. With this significant increase in information, unbiased and authentic customer reviews become increasingly important to both consumers and businesses. There is a wide choice of rating portals and review platforms, that specialize in all types of industries and services.
Tags : consumer, digital, information, portals, services, local marketing, consumer sentiment, reputation management
     Uberall
By: Uberall     Published Date: Oct 08, 2018
Your store locator is a critical component on your website; it’s the moment of truth when an online shopper becomes and offline customer. And while it may seem like a simple tool, there are several key factors that will transform the user experience from functional to best-in-class. See how you can optimize this key aspect of your customer journey.
Tags : store, locator, experience, optimize, local marketing, customer journey
     Uberall
By: Uberall     Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy consumers research online for nearby stores, go in-store to buy, and often leave a review about their experience. In turn, those reviews influence the purchasing decisions of your future customers. This makes it crucial for businesses to have a voice in those conversations, monitoring and responding to reviews and comments.
Tags : customer, store, consumer, business, read-to-buy, local marketing, reputation management
     Uberall
By: Uberall     Published Date: Oct 08, 2018
Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single location—so that you show up at the top of all local searches.
Tags : mobile, shoppers, customers, seo, uberall, local marketing, location marketing, near me searches
     Uberall
By: Uberall     Published Date: Oct 08, 2018
A few years ago many pundits were ringing the death knell for brick and-mortar stores. Shops— and even walk-in services—they told us, would soon be eclipsed and pushed out by the massive online giants. No one would be shopping in the real world anymore. They couldn’t have been more wrong.
Tags : mobile, shoppers, services, uberall, local marketing, location marketing, near me searches
     Uberall
By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Tags : acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer
     Acxiom Corporation
By: Monetate     Published Date: Oct 11, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalization that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
Tags : product, recommendation, solution, customer, experience, monetate
     Monetate
By: MuleSoft     Published Date: Nov 27, 2018
More and more financial institutions are partnering with fintechs and leveraging Application Program Interfaces (APIs) to attract new prospects and to delight current consumers through unprecedented Customer Experience (CX). APIs offer a bridge between systems while paving a digital path to a connected financial ecosystem. The institutions that are able to drive this digital transformation successfully, do not think of these capabilities as additional channels and services. Rather, these institutions understand that they must move from a vision of banking as a physical network of branches and ATMs, to a digital platform, comprising core capabilities such as account servicing and the provision of financial products that can be accessed wherever, and whenever, customers wish. Join this webinar and learn how these institutions are building a digital banking platform with APIs. Presented by: Angie Campos, Industry Marketing for FS&I, MuleSoft Michel Vaja, Head of UK Payments Practice, C
Tags : 
     MuleSoft
By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Tags : context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
     Context Optional
By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Tags : sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
     Sitecore
By: Sitecore     Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
Tags : sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
     Sitecore
By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
Tags : sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
     Sitecore
By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
Tags : content marketing, content management, enterprise content management, publishing, data, content transformation, document transformation, document conversion, sharepoint, filenet, documentum, ecm, opentext, archive, assets, digital assets
     Adlib Software
By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
Tags : strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking, twitter, youtube, rich media
     StrongMail
By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
Tags : strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers, emarketing, roi, networks, social networking
     StrongMail
By: Cylance     Published Date: Jul 02, 2018
How did you choose your anti-malware solution? Did you put it through the same rigorous process as your other security solutions? Or, did you simply renew your current product licensing? Perhaps you went with something you had used at a previous job. Maybe you even went so far as to read a few product reviews and third-party test results or evaluations. But, did you test the anti-malware solution yourself? In this book, we explain how artificial intelligence (AI) can help your enterprise combat malware threats in a more preventative, proactive, and radically better way than legacy anti-malware products. We explain why you shouldn't just believe a vendor's marketing. Instead, you should test different solutions for yourself, just as you would with any other major security investment. Read more in this eBook.
Tags : anti, malware, testing, generation, data, security
     Cylance
By: Extensis     Published Date: May 04, 2008
Integrated marketing communications agency, CMD, has an easy way of tracking the payoff from implementing Portfolio Server and Suitcase Server to manage their digital assets and fonts. It's called more billable hours.
Tags : cmd, extensis, font, website design, server, communications, digital asset management'
     Extensis
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search White Papers      

Add White Papers

Get your white papers featured in the insideBIGDATA White Paper Library contact: Kevin@insideHPC.com