When building artificial intelligence (AI) into your business strategy, it’s easy to become distracted by all the new technologies on the market—each one promising a better customer experience. Make decisions based on facts, not misconceptions. When you evaluate AI technologies, consider these facts: • Bots working with human agents enables a seamless customer journey • Automated self-service costs as little as 20 cents per interaction • A single platform makes it easier to deliver personalized, proactive and predictive experiences See how AI connects customer conversations in this new analyst guide, 2017 ContactBabel Inner Circle Guide to Self-Services.

Forrester, a leading independent research firm, analysed and scored the most significant cloud HR management systems on the market. Its findings? Workday is a leader in SaaS HRMS. In fact, we received the highest possible score in 16 criteria, including business vision, technology innovation, usability, mobile—and more. “Workday articulates a clear vision for the transformational value of the HR function and an innovative technology vision based on business flexibility, advanced analytics and user experiences, and a unified platform.” —Forrester Research, Inc., “The Forrester Wave™: SaaS Human Resource Management Systems, Q3 2017”; 22 August 2017. Get your complimentary report to learn: •Forrester’s objective review of each provider •How each provider measures up against Forrester’s rigorous criteria •Why Workday is a leader in SaaS HRMS

Matthew Coy, Safelite’s Vice President of Information Technology, is responsible for overseeing all aspects of the company’s IT infrastructure, including selecting, administering, and supporting technology products. The company handles personally identifiable information, including credit card information and insurance data collected from several sources, and must comply with insurance industry regulations and the Payment Card Industry Data Security Standard. Safelite is the target of constant external attacks. The organization experienced ongoing security issues stemming from infected software, drivebys and other malicious downloads. According to Matthew, “A lot of malware and email viruses were making it through the environment, all bypassing our email security and AV.” Not only were the security controls ineffective, the previous AV platform required nearly 150 hours per week to manage. Matthew knew Safelite needed to make a change, and fast. Having worked with Cylance® at two previous companies, he was confident CylancePROTECT® could significantly improve Safelite’s endpoint security. Read the full case study to learn about the results Cylance was able to deliver.

The competitive advantages and value of BDA are now widely acknowledged and have led to the shifting of focus at many firms from “if and when” to “where and how.” With BDA applications requiring more from IT infrastructures and lines of business demanding higher-quality insights in less time, choosing the right infrastructure platform for Big Data applications represents a core component of maximizing value. This IDC study considered the experiences of firms using Cisco UCS as an infrastructure platform for their BDA applications. The study found that Cisco UCS contributed to the strong value the firms are achieving with their business operations through scalability, performance, time to market, and cost effectiveness. As a result, these firms directly attributed business benefits to the manner in which Cisco UCS is deployed in the infrastructure.

Branch-office network to optimum levels.

The Marcus Buckingham Company, an ADP Company, commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying StandOut. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of StandOut on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed several customers with experience using StandOut. StandOut is an integrated suite that pairs a technology platform with coaching to help organizations achieve their talent activation goals. Prior to using StandOut, the interviewed organizations did not have a structured program to improve and measure employee engagement and performance. Organizations used annual surveys and annual performance reviews, and some even encouraged weekly check-ins, but there was no guidance on how to complete these tasks, and the data t

Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.

Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.

Choosing the right technology to design and orchestrate customer engagement across all digital channels and voice is key to delivering on customer expectations for effortless omnichannel experiences.

Today’s customers expect a seamless, intelligent and personalized experience that operates at the speed of the cloud and is continuously available regardless of location or platform. To deliver an optimal customer experience that will enable you to stay ahead of competitors you need a distributed, responsive and intelligent architecture which is only possible when the right database is in place. Read this eBook to learn how your database technology decisions can affect your ability to deliver either a transformational customer experience or a lackluster, dissatisfying encounter that benefits your competitors, not your bottom line.

Robust Data Management Platforms drive intimate customer experiences. You know the importance of identifying your best customer segments and treating them right. You also know that takes a ton of work. But it’s work that we can help you accomplish with our integrated and secure Data Management Platform (DMP). By using Adobe Audience Manager, our DMP offering, you'll aggregate data from all your sources to better understand your current customer segments, while we also help you identify new audiences to target. The new Forrester Wave™: Data Management Platforms, Q2 2017 says “Adobe was a DMP Forrester Wave leader in 2013 and 2015, and continues to set the pace in this Forrester Wave.” See where we receive the highest scores and why we are named a Leader in this report.

Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.

While there are significant potential benefits to migrating to a hyper-converged system, true cost and real life experience are critical decision factors. To accurately establish a case for going to one platform or another, you need a strong fact-based analytical methodology and approach. Download this Edison Group white paper to better understand the cost and measureable effort benefits of hyper-converged appliances. Dive into the details for the VCE VxRail Appliance from Dell EMC, including total cost of ownership, total cost of acquisition and relative work efforts to install, initialize and maintain as compared to building your own system.

Mobile isn’t about devices, it’s about people. Understanding this helps mobile leaders deliver contextual content that creates personalized mobile customer experiences. With a mobile leadership mindset, you can build a platform for increasing engagement and loyalty – and driving better commerce results.

While there are significant potential benefits to migrating to a hyper-converged system, true cost and real life experience are critical decision factors. To accurately establish a case for going to one platform or another, you need a strong fact-based analytical methodology and approach. Download this Edison Group white paper to better understand the cost and measureable effort benefits of hyper-converged appliances. Dive into the details for the VCE VxRail Appliance from Dell EMC, including total cost of ownership, total cost of acquisition and relative work efforts to install, initialize and maintain as compared to building your own system.

Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort

A study of 21 companies commissioned by Red Hat, found that infrastructure platforms based on Red Hat Enterprise Linux experienced 34% lower total cost of ownership per user compared to platforms running Windows Server. Included were server infrastructure costs, staffing efficiencies, and lost productivity.

This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.

This report reveals how well each vendor fulfills our criteria and where they stand in relation to each other to help application development and delivery (AD&D) professionals select the right partner for their digital experience platform needs.

"The success of your digital strategy requires bridging the gap between your core capabilities and what customers want. Watch this on demand webcast with Forrester’s Vice President and Principal Analyst, Ted Schadler, Michael Fasosin, Chief Strategy Officer, Spindrift & DigitasLBi OSG, and Oracle to learn: - Key trends in consumer online shopping behavior - How to develop a successful digital experience technology strategy and roadmap - The essential components of a modern digital experience platform - How to achieve quick-wins and long term investments simultaneously You will also see a short demonstration of how Oracle's CX Cloud solutions deliver personalized, unified experiences across channels. "

"Agility, customer experience and headless commerce are key features in the next wave of digital commerce platforms, as application leaders guiding B2C, B2B and B2B2C organizations try to keep pace with the digital economy. Read this report to learn: - Key findings and recommendations for digital commerce and application technology leaders - Critical capalities for a modern digital commerce platform - Evaluation and rating of 21 digital commerce vendors"

An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance

Cisco is helping marketers understand and shape the customer experience, onsite, online, via social media, and through mobility platforms.

The global beauty company provides an exhilarating example of the power of context-driven commerce. When customers can rely on brands to achieve the outcomes that are important to them, brand owners can shift their focus from nonstop customer acquisition to long-term customer engagement. The Sitecore Experience Platform and the underlying Sitecore Experience Database are foundation technologies for IT organizations wanting to implement context-driven commerce environments that function elegantly today and into the future. Sitecore puts an end to digital retailers’ obsession with cart abandonment, replacing it with opportunities to delight customers with personal, meaningful commerce offers.

The modern, mobile enterprise is expanding faster than ever, across every part of the world and in every industry. Increasingly, organizations are looking for comprehensive security blueprints to help them secure their mobile devices, apps, and data without compromising productivity or the user experience. For that reason, iOS has become the mobile OS of choice in a majority of enterprises because of its highly intuitive, user-friendly, and easy to manage design. With MobileIron’s enterprise mobility management (EMM) platform, IT organizations gain a comprehensive mobile solution that complements and augments the security features inherent in iOS.