customer acquisition

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By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
Tags : google analytics, site optimization, customer acquisition, consumer behavior, advanced segments
     Digital Bungalow
By: IBM     Published Date: May 07, 2015
The essential bridge between an organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is employees who represent the organization's brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world. Watch this webcast to learn: • Key CHRO insights from the Global C-Suite Study • Three workforce challenges for HR in a customer-driven world • Three actions HR can take with real-life examples
Tags : workforce, employees, customer loyalty, branding, talent acquisition, ibm
     IBM
By: IBM     Published Date: Jun 13, 2016
Companies are always looking for ways to determine just how effective and capable candidates can be in the workplace before they start. On paper, candidates have indicated that they can code in Python and Java or can resolve any customer service problem, but how do their skill sets compare with internal success standards, let alone everyday coding or service expectations? That’s where pre-hire assessments can be so valuable. They provide extensive insights into candidates’ skill sets, strengths, struggles, ideal working environments, and more. Top companies understand just how worthwhile such a resource is for making informed hiring decisions. In fact, Best-in-Class organizations are 45% more likely than All Others to use pre-hire assessments as part of the hiring process. Greater insights about candidates can be a game changer for the future success of any company. While there isn’t a one-size-fits-all pre-hire assessment approach to fit in with every company’s talent acquisition pr
Tags : ibm, aberdeen, pre-hire assessments, talent acquisition
     IBM
By: SAP     Published Date: Jun 23, 2009
In this paper, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data.
Tags : single platform, data integration, data quality, quality management, soa, architecture, soa, sap businessobjects data services
     SAP
By: Centrify Corporation     Published Date: Dec 04, 2014
The number of identities that an organization must control and secure is exploding as companies support the evolution of business. Traditional users, customers and partners, outsourced or offshore IT, support and development teams, and new users from mergers and acquisitions are working from increasingly distributed locations and devices and to be efficient they need the right set of privileges across a diverse set of servers and applications. So, how can an organization successfully control privilege for all of these identities to mitigate identity-related risk without slowing down the business? From this webinar you will learn: • Forrester’s predictions for next generation privileged identity management. • How best-in-class organizations are successfully controlling privilege and mitigating risks
Tags : identity management, it support, security, identity management, controlling privilege
     Centrify Corporation
By: Vindicia     Published Date: Jun 17, 2014
Many digital offerings are sold on a subscription and recurring basis. Bring Digital Goods and Subscribers Together - this eBook gives you nine essentials for acquiring subscription and recurring revenue customers.
Tags : subscription revenue billing, subscription payments, subscription model best practices, subscription billing solutions, subscription billing software, subscription billing platform, subscription billing company, subscription billing business models
     Vindicia
By: Vindicia     Published Date: Jun 17, 2014
The eBook ‘Digital Age / Digital Goods’ provides information on the various components you’ll want to address while you test an acquisition mix best suited for your organization, and your target audience.
Tags : subscription revenue billing, subscription payments, subscription model best practices, subscription billing solutions, subscription billing software, subscription billing platform, subscription billing company, subscription billing business models
     Vindicia
By: SAS     Published Date: Mar 14, 2014
Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SAS® Marketing Automation to get a better understanding of its fans.
Tags : sas, customer engagement, data acquisition, monetization, measurement and tracking, mls, major league soccer, database
     SAS
By: Conductor     Published Date: Apr 09, 2013
It’s no secret that natural search is now one of the most promising customer acquisition channels for organizations. Yet, it's often hard to develop a strategy from scratch. In this how-to guide, we'll walk you through every step of the process to getting your SEO program set up, including: •Making the case for natural search •Getting buy-in from managers •Starting to measure ROI from SEO Download this how-to guide to build a successful strategy, whether you're starting from scratch or have had a program in place for years.
Tags : how to, seo, seo software, automation, optimization, search engine optimization, natural search, organic search
     Conductor
By: IBM     Published Date: Apr 13, 2015
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions. This reasoning is the basis of concepts variously called “purchase funnel,” or the “path to purchase” or “moments of truth” by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product. The end game is customer success. It’s what we all want to happen. Along the way we’ll do our best to illuminate: • How did the customer arrive at the best possible purchase outcome? • What decision moments can the retailer influence along the way? • What tools can the retailer use exert these influences? • What actions can the retailer take to bring them there?
Tags : ibm, purchasing, purchase funnel, acquisition, customer influence, retail
     IBM
By: IBM     Published Date: Aug 05, 2014
The MDM of customer data solutions market segment grew healthily in 2012. New acquisitions and integrations of prior acquisitions by the Leaders have continued, and several visions for linking MDM and social data have emerged. This Magic Quadrant will help you find the right vendor for your needs.
Tags : ibm, magic quadrant, master data, data, management, solutions, mdm, vendor
     IBM
By: IBM     Published Date: Apr 18, 2017
Are you looking to add new data domains or solve new business problems? IBM InfoSphere MDM comprises a complete MDM suite with multi-domain MDM capabilities and built-in domain patterns. IBM offers several editions of InfoSphere MDM, each designed to integrate with your existing architectures and business processes. You can choose the platform that best meets your immediate and long-term needs.
Tags : cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
     IBM
By: Group M_IBM Q2'19     Published Date: May 21, 2019
ODM is the evolution of business rules management. It provides a complete, easy-to-use system for automating day-today operational decisions and allows businesspeople and IT to collaborate on business rules by using an interface and a language that are comfortable and intuitive for both. ODM not only allows you to automate your business rules, but also it enables you to apply insights and analytics to operational decisions by bringing together data from different sources and looking at historical trends and patterns to determine the next best action. It ensures that you’re making the right decisions at the right time, when it can make a difference. What can this mean for your business? Adopting operational decision management can: • Improve customer centricity (acquisition and retention) by engaging individuals at the right time with the right offers
Tags : 
     Group M_IBM Q2'19
By: ActionCOACH     Published Date: Apr 18, 2013
Finding, developing and cultivating leads are vitally important for small businesses to survive and thrive. Unfortunately, many businesses make mistakes when deciding how to go about generating leads and once the mistakes begin, they can snowball, leading to bigger problems. Download this whitepaper for a closer look at some common mistakes and how you can avoid them.
Tags : lead generation, actioncoach, customer acquisition marketing, small businesses
     ActionCOACH
By: Oracle     Published Date: Nov 13, 2013
Investing in the creation of a Transformational State of Knowledge builds a defensible advantage in delivering great customer experiences. There are 3 capabilities your company will need to be successful.
Tags : zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities
     Oracle
By: Oracle     Published Date: Nov 13, 2013
This Executive Brief explores the role of service and support in creating great customer experiences, the service goals market leaders use related to customer experience, the Oracle approach for empowering new service experiences, and how Oracle’s service solutions can help organizations create and manage their own great customer experiences across all channels, touchpoints, and devices.
Tags : zenithoptimedia, oracle, executive strategy series, customer experience, empowering people, take initiative, power your brand, oracle service solutions
     Oracle
By: xMatters     Published Date: Aug 22, 2014
More and more IT leaders are seeing themselves as strategic business value generators for the company. According to a 2013 Ponemon Institute report on the IBM Global Study on the Economic Impact of IT Risk, top concerns among IT leaders now include maximizing employee productivity, enhancing the company’s brand value and reputation,expanding into new global markets, minimizing customer defection, maximizing customer acquisition, and increasing revenues and positive cash flow. So how do you get there? Start by developing a notification plan.
Tags : fatigue, communication, business, value, generators, it risk, productivity, acquisition
     xMatters
By: Neustar     Published Date: Nov 16, 2009
Mobile has hit the mainstream in the U.S. At the end of 2009, the number of mobile subscribers had grown to 280 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.
Tags : sms mobile, neustar, roi, csc, common short code, mobile marketing, two-way communication, mobile
     Neustar
By: Oracle     Published Date: Nov 01, 2013
This Executive Brief explores the role of service and support in creating great customer experiences, the service goals market leaders use related to customer experience, the Oracle approach for empowering new service experiences, and how Oracle’s service solutions can help organizations create and manage their own great customer experiences across all channels, touchpoints, and devices.
Tags : zenithoptimedia, oracle, executive strategy series, customer experience, empowering people, take initiative, power your brand, oracle service solutions
     Oracle
By: Oracle     Published Date: Nov 01, 2013
Investing in the creation of a Transformational State of Knowledge builds a defensible advantage in delivering great customer experiences. There are 3 capabilities your company will need to be successful.
Tags : zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities
     Oracle
By: MapR Technologies     Published Date: Dec 12, 2013
When used effectively, Hadoop can deliver unparalleled value in revealing new analytics-driven revenue streams, improving customer acquisition and retention, as well as increasing operational efficiencies. The Hadoop Buyer's Guide is an invaluable resource for those investigating or evaluating Hadoop---from understanding how Hadoop can solve your data challenges, to what to look for when selecting a solution, to comparing vendors, and preparing for implementation and future success. Download the guide, and get everything you need to know about choosing the right Hadoop distribution for your business success.
Tags : big data, big data analytics, hadoop, apache hadoop, structured data, unstructured data, business analytics, metadata
     MapR Technologies
By: InsideView     Published Date: Apr 28, 2015
This report is for any B2B marketers who must power up their L2RM processes to achieve new customer acquisition, current customer growth, and overall revenue growth goals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.
Tags : revenue growth, acceleration strategy, b2b marketers, operation processes, lead-to-revenue management, new customer acquisition, customer growth
     InsideView
By: DocuSign     Published Date: Aug 16, 2016
See how internal legal teams like yours are enjoying an average 70% more efficient execution of everything from NDAs to complex contracts – some from months to just hours, while also better serving their constituents inside and outside the business.
Tags : docusign, client satisfaction, technology, customer acquisition, retention
     DocuSign
By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
Tags : digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
     Marketo
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