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By: Bluecore     Published Date: Sep 18, 2018
Email marketers have always dreaded the unsubscribe, and at the cost of nearly $18 or more per unsubscribe depending on your average order value, it’s clear why. Altogether, the cost of an unsubscribe -- in terms of lost revenue potential and associated soft costs — is nothing to blink at. Fortunately, there are several steps you can take to decrease your unsubscribe rate and recover some of that otherwise lost revenue.
Tags : email, marketers, subscriber, revenue
     Bluecore
By: Bluecore     Published Date: Mar 04, 2019
For a company that sells wool products, the dog days of summer can be tough. Despite this challenge, Pendleton has managed to stay relevant even during the hottest days of the year thanks to Bluecore. “In June and July, having Bluecore send people emails based on what they browsed is especially helpful because we don’t have as many messages or new products going out. So as often as people come to our site is as often as they’ll get emails, and those emails are guaranteed to be relevant to them. If the onus was on blast emails, then we’d be showing people products that are not necessarily relevant to them or that they might think are terribly out of season,”
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     Bluecore
By: Bluecore     Published Date: Mar 04, 2019
Historically, this diversity in both product assortment and customers presented unique challenges for Discount School Supply when it came to matching unique groups of customers to the products that fit their needs. Recognizing the importance of overcoming this challenge, Peter Walter, Director of eCommerce Marketing at Discount School Supply, began the search for a solution. That search led him directly to Bluecore.
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     Bluecore
By: Bluecore     Published Date: Apr 03, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite? It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology. This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including: Understanding the next generation of email marketing technology Determining when it’s time for a change Prioritizing value with a proof of concept Approaching the ESP selection process Securing buy-in for the change Building a successful retail marketing program around your new ESP Creating a foundation for long term success
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     Bluecore
By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
Tags : cantaloupe, online video, social media, search, communication, facebook, twitter, seo, engagement
     Cantaloupe
By: Levene Strategies     Published Date: Oct 25, 2011
Writing effective Federal proposals is a necessary component of doing business with the Government. Learn how to avoid several common mistakes.
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     Levene Strategies
By: Entrust Datacard     Published Date: Aug 10, 2016
Consolidate SSL providers and processes, without interruption, using Entrust SSL management and monitoring services This whitepaper provides a blueprint for migrating to Entrust SSL certificates and related services. It’s based on experiences that help many customers, in a wide variety of environments, bring their SSL certificate management under centralized administration.
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     Entrust Datacard
By: Red Hat     Published Date: Sep 09, 2018
As applications and services become more central to business strategy, and as distributed methodologies like agile and DevOps change the way teams operate, it is critical for IT leaders to find a way to integrate their backend systems, legacy systems, and teams in an agile, adaptable way. This e-book details an architecture called agile integration, consisting of three technology pillars—distributed integration, containers, and APIs—to deliver flexibility, scalability, and reusability.
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     Red Hat
By: Cisco EMEA     Published Date: Nov 13, 2017
As BluePearl’s business continues to grow and its strategy evolves, its investment in Cisco® technology is protected. When BluePearl moves to a centralized data center in the near future, all Cisco HyperFlex nodes can still be managed as one integrated infrastructure.
Tags : data management, cisco, hyperflex, converged, platform, management, infrastructure
     Cisco EMEA
By: Hewlett Packard Enterprise     Published Date: Mar 26, 2018
Modern storage arrays can’t compete on price without a range of data reduction technologies that help reduce the overall total cost of ownership of external storage. Unfortunately, there is no one single data reduction technology that fits all data types and we see savings being made with both data deduplication and compression, depending on the workload. Typically, OLTP-type data (databases) work well with compression and can achieve between 2:1 and 3:1 reduction, depending on the data itself. Deduplication works well with large volumes of repeated data like virtual machines or virtual desktops, where many instances or images are based off a similar “gold” master.
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     Hewlett Packard Enterprise
By: Cisco     Published Date: Nov 17, 2015
IoT describes a system where items in the physical world, and sensors within or attached to these items, are connected to the Internet via wireless and wired Internet connections. These sensors can use various types of local area connections such as RFID, NFC, Wi-Fi, Bluetooth, and Zigbee. Sensors can also have wide area connectivity such as GSM, GPRS, 3G, and LTE.
Tags : iot, internet of things, data management, business efficiency, manufacturing process, customer satisfaction, business intelligence, automation, security
     Cisco
By: SAS     Published Date: Jan 17, 2018
The Connected Customer is an individual who is intimately connected to the data, outcomes, decisions, and staff associated with any relationship to an organization. This intensely personal connection is not just a matter of the most recent transaction, but represents a combination of connected data, connected analytics, and collaborative decisions associated with improving the customer’s relationship with the organization over time. In this report, Blue Hill explores the key traits associated with supporting the Connected Customer through the Internet of Things, and provides guidance on why the Internet of Things will be essential across the general business landscape.
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     SAS
By: Adobe     Published Date: Aug 30, 2017
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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     Adobe
By: Adobe     Published Date: Mar 26, 2018
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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     Adobe
By: SAS     Published Date: Oct 22, 2015
The Internet of Things (IoT) presents an opportunity to collect real-time information about every physical operation of a business. From the temperature of equipment to the performance of a fleet of wind turbines, IoT sensors can deliver this information in real time. There is tremendous opportunity for those businesses that can convert raw IoT data into business insights, and the key to doing so lies within effective data analytics. To research the current state of IoT analytics, Blue Hill Research conducted deep qualitative interviews with three organizations that invested significant time and resources into their own IoT analytics initiatives. By distilling key themes and lessons learned from peer organizations, Blue Hill Research offers our analysis so that business decision makers can ultimately make informed investment decisions about the future of their IoT analytics projects.
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     SAS
By: SAS     Published Date: Nov 04, 2015
In a panel discussion at the 12th annual SAS Health Analytics Executive Forum in May 2015, leaders from Dignity Health, Horizon Blue Cross Blue Shield of New Jersey, Janssen Pharmaceuticals and SAS shared what they have done to prove the value of analytics to their business leaders – and what has worked for them as they developed an analytic culture in their organizations and put analytic insights to work.
Tags : sas, healthcare, healthcare models, episode analytics, analytics
     SAS
By: Entrust Datacard     Published Date: Nov 24, 2015
This whitepaper provides a blueprint for migrating to Entrust SSL certificates and related services. It’s based on experiences that help many customers, in a wide variety of environments, bring their SSL certificate management under centralised administration.
Tags : entrust ssl certificates, security, security application, ssl certificates, ssl certificate management, entrust certificate services
     Entrust Datacard
By: Entrust Datacard     Published Date: Nov 24, 2015
This whitepaper provides a blueprint for migrating to Entrust SSL certificates and related services. It’s based on experiences that help many customers, in a wide variety of environments, bring their SSL certificate management under centralised administration.
Tags : entrust ssl certificates, security, security application, ssl certificates, ssl certificate management, entrust certificate services
     Entrust Datacard
By: Dun & Bradstreet     Published Date: Mar 03, 2017
A tool for finance leaders to unify disparate customer data with financial and strategic ROI If you’ve found yourself sweating in a smoky billiard room, wondering what role customer data should play in finance—as well as in your company’s long-term strategy—this eBook will help you hone your pool shark skills. Inside, you’ll find insights about…. • How to identify patterns in your customer portfolio, and why it matters. • Avoiding four critical data billiard blunders. • Key questions to ask while you’re segmenting your data. • How to tell if your portfolio segmentation strategy is working with the right reporting. This eBook will help you navigate the crowded billiard room of customer data and how you can use it to drive cross-functional value for your team.
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     Dun & Bradstreet
By: IBM APAC     Published Date: Jun 07, 2017
The analytics tools you’ve come to rely on probably haven’t kept pace with this rapid change, and may now be less effective. Systems may not be nimble enough to follow customer journeys across channels and time. Different platforms in different departments can’t talk to each other, so reporting is slowed. And it’s difficult to take proactive steps when your view of the total customer experience is a little blurry. Download this white paper to find out more.
Tags : customer experience, analytics, analytics tools, customer analytics, customer experience management
     IBM APAC
By: NetApp     Published Date: Dec 05, 2016
If you’ve chosen or are considering OpenStack, you need to read the blueprint for getting its underlying storage right. In this in-depth guide to OpenStack Private Cloud Storage, learn about: - The benefits of cloud computing, inside your firewall - Orchestrating your IT infrastructure - Why OpenStack? - What the right OpenStack block storage looks like and much more.
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     NetApp
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