In this playbook, we provide you with a framework to bring big data to your agency. We break down big data into manageable components to help you understand how to make big data a reality at your agency. Our guide will serve as a roadmap for innovation and provide you with step-by-step instructions to deploy big data at your agency.

Advanced analytics can provide extremelyvaluable insight into today’s media viewers. This must-read report details the top 10 best practices for successfully implementing data analytics for driving profit, attracting new viewers, and increasing viewer loyalty.

Analyst Mike Ferguson of Intelligent Business Strategies writes about the enhanced role of transactional DBMS systems in today's world of Big Data. Learn more about how Big Data provides richer transactional data and how that data is captured and analyzed to meet tomorrow’s business needs. Access the report now.

Is your data architecture up to the challenge of the big data era? Can it manage workload demands, handle hybrid cloud environments and keep up with performance requirements? Here are six reasons why changing your database can help you take advantage of data and analytics innovations. 

Wikibon conducted in-depth interviews with organizations that had achieved Big Data success and high rates of returns. These interviews determined an important generality: that Big Data winners focused on operationalizing and automating their Big Data projects. They used Inline Analytics to drive algorithms that directly connected to and facilitated automatic change in the operational systems-of-record. These algorithms were usually developed and supported by data tables derived using Deep Data Analytics from Big Data Hadoop systems and/or data warehouses. Instead of focusing on enlightening the few with pretty historical graphs, successful players focused on changing the operational systems for everybody and managed the feedback and improvement process from the company as a whole.

This white paper discusses the concept of shared data scale-out clusters, as well as how they deliver continuous availability and why they are important for delivering scalable transaction processing support.

With the advent of big data, organizations worldwide are attempting to use data and analytics to solve problems previously out of their reach. Many are applying big data and analytics to create competitive advantage within their markets, often focusing on building a thorough understanding of their customer base. High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-centric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.

Business leaders are eager to harness the power of big data. However, as the opportunity increases, ensuring that source information is trustworthy and protected becomes exponentially more difficult. If not addressed directly, end users may lose confidence in the insights generated from their data—which can result in a failure to act on opportunities or against threats. Information integration and governance must be implemented within big data applications, providing appropriate governance and rapid integration from the start. By automating information integration and governance and employing it at the point of data creation, organizations can boost confidence in big data. A solid information integration and governance program must become a natural part of big data projects, supporting automated discovery, profiling and understanding of diverse data sets to provide context and enable employees to make informed decisions. It must be agile to accommodate a wide variety of data and seamle

An IBM white paper describing the infrastructure implications of today’s converging technology forces and the software defined, next-generation data center transformation vital to capitalizing on them.

Forrester Research evaluated 13 big data predictive analytics solution vendors and IBM emerged as one of the three leaders. Learn why.

To help enterprises create trusted insight as the volume, velocity and variety of data continue to explode, IBM offers several solutions designed to help organizations uncover previously unavailable insights and use them to support and inform decisions across the business.

Learn from this TDWI paper how right-sized information governance can improve the success of data warehousing or big data analytics initiatives, and how a chief data officer can help organizations to appreciate the value of data and its importance to their decisions and operations.

Data—dynamic, in demand and distributed—is challenging to secure. But you need to protect sensitive data, whether it’s stored on premises, off-site, or in big-data, private- or hybrid-cloud environments. Protecting sensitive data can take many forms, but nearly any organization needs to keep its data accessible, protect data from loss or compromise, and comply with a raft of regulations and mandates. These can include the Payment Card Industry Data Security Standard (PCI DSS), the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the European Union (EU) General Data Protection Regulation (GDPR). Even in the cloud, where you may have less immediate control, you must still control your sensitive data—and compliance mandates still apply.

This paper explains how seven trends are defining monitoring service requirements and how this will lead to improvements in data center operations and maintenance.

3TIER helps organizations understand and manage the risks associated with renewable energy projects. A pioneer in wind and solar generation risks analysis, 3TIER uses science and technology to frame the risk of weather-driven variability, anywhere on Earth. 3TIER's unique expertise is in combining the latest weather data with historical weather patterns, and using the expertise of 3TIER's meteorologists, engineers and data scientists to create a detailed independent assessment of the future renewable energy potential of any location.

Businesses that exploit Big Data to improve strategy and execution are distancing themselves from competitors. The Big Data solution from EMC provides market-leading, scale-outing storage, a unified analytics platform, and business process and application development tools. Together, these allow organizations to draw deeper insights and become a more predictive organization.

Forward-looking enterprises know there's more to big data than strong and managing large volumes of information. Big data presents an opportunity to leverage analytics and experiment with all available data to derive value never before possible with traditional business intelligence and data warehouse platforms. Through a modern, big data platform that facilitates self-service and collaborative analytics across all data, organizations become more agile and are able to innovate in new ways.

While the concept of big data is nothing new, the tools and technology and now in place for companies of all types and sizes to take full advantage. Enterprises in industries such as media, entertainment, and research and development have long been dealing with data in large volumes and unstructured formats - data that changes in near real time. However, extracting meaning from this data has been prohibitive, often requiring custom-built, expensive technology. Now, thanks to advancements in storage and analytics, all organizations can leverage big data to gain the insight needed to make their businesses more agile, innovative, and competitive.

Competitive enterprises that embark on big data strategies do so with the expectation that their businesses will transform. They don't just want answers from the data they collect and analyze, they want results. Be it with small, fledgling trials or large, cross-functional efforts, these enterprises want to see clearly how big data can make a difference - with their customers, their processes, their bottom lines and, most important, with growing the business.

Explore the Big Data universe: Launch your mission with the EMC Big Data Explorer web app.

Discover how to manage your data growth with the new EMC eBook, Manage Data Growth. Interact with the latest facts, insights and solutions, and hear what customers and subject matter experts are saying in the fast-growing world of data.

Learn how EMC Solutions help create value by merging Big Data with Cloud Computing in this animation video narrated by EMC's Patricia Florissi, VP and Global Sales CTO.

Today, big data is everywhere. But only companies that know how to realize its true potential are gaining the competitive edge. Join HBR and Eric Siegel, author of Predictive Analytics: Who Will Click, Buy, Lie, or Die, to learn how you can transform data into insight, predict the future, and win.

As the volume of available data increases, and we have new ways of extracting insights from data, it is valuable to take a step back and examine the impact of these insights on integration and company actions. Join us for this webinar and learn how you can use big data in your organization.

In an IT landscape dominated by big data, mobility, social networking and cloud computing, integration will not only grow in importance, its very nature will change. This paper will discusses the 21st Century IT landscape as it relates to the new integration, and argues that the need for a comprehensive integration strategy has never been more urgent.