Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today.

This digibook contains a step-by-step guide to overcoming the new challenges of raised expectations, big data, and globalization, with case studies and examples of how smart CFOs are redefining reporting.

Relentless digital developments have created the chance for the finance team to become true strategic leaders across the business—but they have also raised expectations and generated new challenges. In this digibook, we explore the growth of cloud, social, mobile and big data, and how smart CFOs are taking advantage. We show how to use your big data analytics and smooth procurement systems as a launchpad to holding your own in the Digital Age. Each chapter is illustrated by examples from successful businesses that have embraced the new ways of working as well as guidance on how to plan for and implement the changes that are right for you.

At Wasabi, we believe that storage should be simple, inexpensive, interchangeable, reliable, fast and readily available to anyone who needs it. Just like bandwidth or electricity. Not only that it is mission critical. As data storage needs grow, both in terms of volume and leverage-ability, next generation cloud storage will become more and more of a necessity. In this White Paper Wasabi discusses that and more through their ‘5 Immutable Laws for Storing ALL Your Data in the Cloud.’ Free Trial Available: 1 TB. 30 Days. No Credit Card Required.

The popularity of integration platform as a service (iPaaS) started with business users looking to gain control and share data among their proliferating SaaS apps?without needing IT intervention. iPaaS was then adopted by IT to support business users to ensure security measures were being maintained and to provide more of a self-service environment. Now, iPaaS has evolved from a niche solution to taking a much bigger role: Read this whitepaper to learn about: Drivers for cloud integration Five emerging uses cases for iPaaS that enable better responsiveness, APIs, event-driven capabilities, human workflows, and data analysis Questions to ask when evaluating your current solution

Big data has raised the bar for data virtualization products. To keep pace, TIBCO® Data Virtualization added a massively parallel processing engine that supports big-data scale workloads. Read this whitepaper to learn how it works.

TIBCO Spotfire® Data Science is an enterprise big data analytics platform that can help your organization become a digital leader. The collaborative user-interface allows data scientists, data engineers, and business users to work together on data science projects. These cross-functional teams can build machine learning workflows in an intuitive web interface with a minimum of code, while still leveraging the power of big data platforms. Spotfire Data Science provides a complete array of tools (from visual workflows to Python notebooks) for the data scientist to work with data of any magnitude, and it connects natively to most sources of data, including Apache™ Hadoop®, Spark®, Hive®, and relational databases. While providing security and governance, the advanced analytic platform allows the analytics team to share and deploy predictive analytics and machine learning insights with the rest of the organization, white providing security and governance, driving action for the business.

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SIEM (security information and event management) software offers a lot of promise, but legacy SIEMs simply can't keep up with the rate and sophistication of today's cyberattacks. Organizations today require access to analytics-driven SIEMs that combine a big data platform that is optimized for machine data with advanced analytics, threat detection, monitoring tools, incident response tools and multiple forms of threat intelligence. Download your complimentary copy of “The Six Essential Capabilities of an Analytics-Driven SIEM” and learn how to dramatically improve your security posture, advanced threat detection and incident response.

The world of artificial intelligence (AI) has finally arrived at the doorstep of IT operations. As organizations move toward using both big data and machine learning functionality to support a variety of IT operations, processes and tasks, artificial intelligence for IT operations (AIOps) platforms have emerged as a one-stop solution. Gartner has released a “Market Guide for AIOps Platforms” that provides findings about the AIOps industry and its latest developments. Download your complimentary copy to: *Gain insight into the developing industry of AIOps and its future *Learn how to optimize IT operations powered by machine learning to drive business value *Compare different AIOps platform vendors and their range of capabilities

Asian ICT infrastructure investment is exploding as businesses review and modernise their data-centre architectures to keep up with the service demands of a growing and increasingly sophisticated population. Demand for cloud services, particularly to support big-data analytics initiatives, is driving this trend. Frost & Sullivan, for example, believes the Asia-Pacific cloud computing market will grow at 28.4 percent annually through 2022. Despite this growth, many businesses are also rapidly realising that public cloud is not the best solution for every need as theydo not always offer the same level of visibility, performance, and control as on-premises infrastructure.This reality is pushing many companies towards the middle ground of hybrid IT, in which applications and infrastructure are distributed across public cloud and self-managed data centre infrastructure. Read about Medical company Mutoh and how it took advantage of the latest technology.

Asian ICT infrastructure investment is exploding as businesses review and modernise their data-centre architectures to keep up with the service demands of a growing and increasingly sophisticated population. Demand for cloud services, particularly to support big-data analytics initiatives, is driving this trend. Frost & Sullivan, for example, believes the Asia-Pacific cloud computing market will grow at 28.4 percent annually through 2022. Despite this growth, many businesses are also rapidly realising that public cloud is not the best solution for every need as theydo not always offer the same level of visibility, performance, and control as on-premises infrastructure.This reality is pushing many companies towards the middle ground of hybrid IT, in which applications and infrastructure are distributed across public cloud and self-managed data centre infrastructure. Read about Medical company Mutoh and how it took advantage of the latest technology.

In recent years, a new term in data has cropped up more frequently: DataOps. As an adaptation of the software development methodology DevOps, DataOps refers to the tools, methodology and organizational structures that businesses must adopt to improve the velocity, quality and reliability of analytics. Widely recognized as the biggest bottleneck in the analytics process, data preparation is a critical element of building a successful DataOps practice by providing speed, agility and trust in data. Join guest speaker, Forrester Senior Analyst Cinny Little, for this latest webinar focusing on how to successfully select and deploy a data preparation solution for DataOps. The presentation will include insights on data preparation found in the Forrester Wave™: Data Preparation Solutions, Q4 2018. In this recorded webinar you will learn: • Where does data preparation fit within DataOps • What are the key technical & business differentiators of data preparation solutions • How to align the righ

This whitepaper explores how to automate your data lake pipeline to address common challenges including how to prevent data lakes from devolving into useless data swamps and how to deliver analytics-ready data via automation. Read Increase Data Lake ROI with Streaming Data Pipelines to learn about: • Common data lake origins and challenges including integrating diverse data from multiple data source platforms, including lakes on premises and in the cloud. • Delivering real-time integration, with change data capture (CDC) technology that integrates live transactions with the data lake. • Rethinking the data lake with multi-stage methodology, continuous data ingestion and merging processes that assemble a historical data store. • Leveraging a scalable and autonomous streaming data pipeline to deliver analytics-ready data sets for better business insights. Read this Attunity whitepaper now to get ahead on your data lake strategy in 2019.

Today’s Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team. Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.

Digitalization has spurred new opportunities for how business gets done. With the emergence of big data and mobility, enterprises see the promise of making employees more productive and keeping customers more engaged. And they recognize that efficient, prompt application development and delivery are instrumental for taking advantage of these new opportunities. In this unforgiving era of digitalization, you need to be first to market if you want to flourish.

Big data and other drivers are pushing traditional backup products beyond their capabilities. A new approach led by Dell AppAssure is helping companies slash costs and avoid recovery point delays.

USF Pediatric Epidemiology Center boosts network security performance 10-fold, while saving $100,000 with SuperMassive Next-Gen Firewall

Discover the four big trends in fleet management being powered by location services. Trends to help you differentiate your solutions and enable transportation companies to overcome their logistical challenges and increase asset utilization. Discover what’s making the biggest impact, together with how, by integrating some of these trends into your solutions, you can position yourself as the service provider of choice in fleet and transportation management solutions. And find out how HERE is delivering features, from comprehensive mapping capabilities and real-time location data, to truck-specific attributes, to help you do just that. Complete the form to the right to receive the ebook today.

Everybody’s talking about big data. Huge promises have been made about its role in driving enterprises forward. But few organizations are realizing its true benefits. For those able to put data to good use, there’s much to be excited about. Data is transforming not only businesses, but entire industries, and the world as we know it. Today organizations are harnessing big data to do things like transform healthcare, provide eyesight for the visually impaired, and bringing us closer to autonomous cars

This is an at-a-glance guide to the key innovation trends in fleet management that leverage location data to improve last-mile efficiency and road safety. Presented to you by HERE, one of the world’s leading location platforms in 2019.

Discover the four big trends in fleet management being powered by location services. Trends to help you differentiate your solutions and enable transportation companies to overcome their logistical challenges and increase asset utilization. Discover what’s making the biggest impact, together with how, by integrating some of these trends into your solutions, you can position yourself as the service provider of choice in fleet and transportation management solutions. And find out how HERE is delivering features, from comprehensive mapping capabilities and real-time location data, to truck-specific attributes, to help you do just that. Download the eBook now

The Business Intelligence Survey provides you with well-designed KPI dashboards packed with concise information, which can be absorbed at a glance.

This Research Report examines the analytical strategies of organisations currently using data discovery tools and highlights their superior performance in user engagement.

In this book, we are going to look at the key trends driving the modernization of data infrastructure. We’ll see how organizations are adapting and flourishing in a data-driven world. For some time, headlines have been around the internet of things (IoT), big data and data analytics. While these developments are important, the reality is that you cannot take full advantage of them without modernization. We’re going to look at these trends and priorities in detail, then look at the three key drivers of modernization: governance, mobilization and analytics. We’ll also consider the technologies that make up modern data infrastructure including artificial intelligence (AI), flash storage, converged and hyperconverged platforms and software-defined infrastructures. By making sense of data, we make sense of the world. With more data than ever before, we have the tools to turn all that information into intelligent innovation and change the way the world works.