audience research

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By: HERE Technologies     Published Date: Dec 06, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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     HERE Technologies
By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
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     HERE Technologies
By: HERE Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why HERE’s Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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     HERE Technologies
By: Urban Airship     Published Date: Jul 24, 2017
An app message center allows you to reach your entire app audience - including those opted-out of push notifications. Research shows a quarter of those opted out of push notifications read message center content, and more than half of your opted in audience does. Not only that, high-performing message center content generates 8x the read rate of push notifications. Check out our Inspiration Guide to see 20 examples of how companies are putting message centers to work to better address and grow their mobile audiences.
Tags : messaging, notifications, message center, technology, mobile audience
     Urban Airship
By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
Tags : b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
     Tracx
By: Quark Software     Published Date: Mar 19, 2015
The growth of the dynamic publishing market is shaping the way organizations develop streamlined enterprise content management strategies, keep up with shifting end-user content consumption trends and acquire the best solutions for scalability, output and ease-of-use. Dynamic publishing solutions is critical for content creators looking to address the largest audience possible. In their report, Analysis of the Global Dynamic Publishing Market, Frost & Sullivan examines the impact and vendor solutions. Download the report to: • Learn why dynamic publishing solutions are gaining significant traction across all industries and verticals • Discover which vendors are competing in the market — from those that offer point-solutions, such as XML authoring tools, to those offering complete end-to-end platforms • Access the latest research and predictions on the dynamic publishing market, which is expected to reach $2.5 billion by 2017
Tags : xml authoring, structured authoring, structured content, dynamic publishing, enterprise publishing, automated publishing, publishing automation, xml publishing, publishing platform, xml software, compliance software, xml authoring tools, structured authoring tools, dita, enterprise content management, xml for document production, multi-channel publishing, omni-channel publishing, content reuse, digital publishing
     Quark Software
By: Crowd Science     Published Date: Jul 14, 2011
This position paper has been developed to shed some light on the importance of creating a high quality survey questionnaire.
Tags : crowd science, scale, audience research, display advertising, targeting, demographics, website demographics, market research, marketing surveys, site satisfaction, audience segment, demographic analysis, online survey, survey research
     Crowd Science
By: G/O Digital     Published Date: Nov 13, 2014
As an HVAC company, you have to understand how to connect your services to your targeted audience’s typical purchase cycle. You have to think about how your clients find you, where they are researching your specific services, and what prompts them to call your business versus your competitor. Download this guide for quick and easy steps to improve digital advertising for your local business.
Tags : digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
     G/O Digital
By: Brandwatch     Published Date: Nov 03, 2016
This report analyzes the social activity of 450 organizations and their consumers, in 15 industries. Download for access to The Social Industries Index, social engagement benchmarks, consumer & audience insights, and industry-specific research
Tags : social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms
     Brandwatch
By: IBM     Published Date: Oct 13, 2015
This IDC iView will share results of a recent IDC study and provide insights you can use to better understand how advanced analytics strategies can help you enhance the experience for your audience, grow your viewers and advertisers, and increase revenues.
Tags : ibm, audience analytics, idc iview, research, strategy, technology, analytics
     IBM
By: Cision     Published Date: May 02, 2016
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices. Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
Tags : cision, public relations, media, social, mobile, multiplatform
     Cision
By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
Tags : digital video, online video, digital video consumption, social media and video, tv content
     Adobe
By: Tyco Integrated Security     Published Date: Sep 10, 2015
Analytics inform, but the gut is what executives rely upon most — even in tech, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom and the codes of the high-tech world would indicate that “hard” elements, such as cost, quality and efficiency, are more compelling to this audience, new research shows that the opposite is true. When asked to share their feelings about what really drives their purchase decisions, high-tech executives revealed that “soft” factors, including company culture, reputation and level of trust, were what they relied on most to help them make decisions.
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     Tyco Integrated Security
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