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Location Intelligence – How Marketers Can Adapt to the Evolving Privacy and Data Landscape

HERE Technologies

On-demand webinar published by eMarketer

Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation.

Watch this webinar to learn about:

  • The various ways marketers are using location data today
  • How consumers feel about location sharing
  • How new government regulations may impact data collection

Besides the two eMarketer Analyst, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry.

View the webinar now on demand.

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Published:  Aug 08, 2019
Type:  Webinar