> White Papers > Oath > Why Use Location-Based Targeting?

Why Use Location-Based Targeting?

By: Oath

Understanding smartphone users’ behavior in the physical world is fueling the rise of location-based retargeting. Digital consumption on mobile devices surpassed desktop in 2015 and continues to grow. Using location as a signal of consumer activity and interest, advertisers can drive relevance and increase user engagement with their ads. Learn more in our infographic.

Tags : native advertising, native ads, search ads

* Please enter your email address and click the Download Now button to download the white paper.

 Email this page
Published:  May 31, 2017
Type:  White Paper