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10 Common Barriers to Understanding the Customer Journey and How to Overcome Them

By: IBM
IBM

Many marketers are trying to better understand the customer journey, but factors such as a lack of data and system integrations, breakdowns in process, misguided focus, and inattention to key aspects of the buyer experience are preventing them from doing so. Learn how you can overcome these challenges and many others to deliver a better customer experience and drive more revenue.

Tags : ibm, marketing, commerce, customer journey


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Published:  Feb 02, 2017
Length:  7
Type:  White Paper