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A Powerful New Foundation for Creating Customer Campaigns

Dell and Intel®

Business need: Merkle needed a scalable, cost-effective way to capture and analyze large amounts of structured and unstructured consumer data for use in developing better marketing campaigns for clients.
Solution: The company deployed a Dell and HadoopTM cluster based on Dell and Intel® technologies to support a new big data insight solution that gives clients a unified view of customer data.

Benefits:

• Partnership with Dell and Intel® leads to new big data solution

• Cluster supports the Foundational Marketing Platform, a new data insight solution

• Merkle can find patterns in big data and create analytical models that anticipate consumer behavior

• Organization cuts costs by 60 percent and boosts processing speeds by 10 times

• Solution provides scalability and enables innovation






Intel Inside®. Powerful Data Center Outside.

Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.

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Published:  Aug 24, 2015
Length:  4
Type:  White Paper