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Big Data “Buzz”: Making Sense of Social Media and Customer Sentiment

Collaborative Consulting

The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.

Tags : collaborative consulting, big data, social media, customer sentiment, influence sentiment, govern sentiment, maturity model, generate revenue


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Published:  Dec 20, 2013
Length:  10
Type:  White Paper